This book introduces the character Mark Brand, a hybrid project created by Harold Lechien. Mark Brand is an installation that combines art production and branding. Through this installation, the language of branding becomes an artistic medium. At the heart of the installation, a video blends artworks with commercial messages into a narrative that becomes simultaneously art and marketing. It conveys the human-like relationships consumers have with brands and products. The book also includes voice-overs of the video and the artworks that are presented in it.


Harold Lechien is the winner of the Boghossian Foundation Prize in 2021.


  • Title: Mark Brand
  • Date: 2021
  • Exhibition catalog
  • Text & Design: Harold Lechien
  • Photography: Sarah Lowie
  • Printed on demand